2020
With deep-rooted experience in the beauty industry as an artist, salon owner, product developer - furniture was something new and exciting to explore
Founders Courtney Buhler and Jordan Driessen met in 2020, and their mutually beneficial skills and backgrounds allowed them to design, create, patent, and produce the first ever ergonomically curved spa bed in the industry - The Edda.
The goal was to craft pieces that not only looked beautiful but also offered unparalleled comfort and durability while representing founders vision for their branding within their businesses. Our founders were passionate about local manufacturing, and a personal touch within the space.
2021
With no formal training in the furniture world, they quickly assembled their in-house team utilizing artisan craftsman that had decades of experience in luxury furniture manufacturing. The team grew from four members to twelve within a year, producing up to one hundred hand-made beds per month.
The demand for Plush + Oak beds was explosive from the moment of launch, and within one year our team had manufactured and shipped over 1300 beds all throughout North America. As the reputation for excellence grew, so did the ambition to expand operations and introduce new, exciting designs into our range.
2022
“Here, every new product developed is a labour of love, months of design and testing, and many iterations to ensure it meets our standards to offer a unique perspective on salon furniture"
After careful consideration, a decision was made to expand our product range into new models after listening to customer feedback and requests for flat beds, and open storage underneath. The Charlie and Brynn Beds were launched to meet our customers requests.
2023
A successful new venture into electric spa beds with the first ever "no visible hardware" Oxford Launch
We take pride in every piece we create, knowing that it reflects our dedication to excellence. Our commitment to innovation is evident in every collection we release. We embrace what has worked in the spa furniture industry to date, and offer a unique new perspective on it. An example of this, if our "no visible hardware" Oxford launch - another industry first.
Yet, even as we push the boundaries of modern design, we remain deeply rooted in the functionality that has carried our industry for decades.
Nowadays
As we continue to grow, our mission remains the same: to create exceptional products that blend form and function, style and substance.
We invite you to explore our collections, each one a testament to the artistry and dedication that define our brand. Whether you’re looking for a statement piece or a timeless classic, you’ll find something that resonates with your personal style and that enhances the ambiance of your salon or spa.
Our story is one of passion, perseverance, and a relentless pursuit of excellence. It’s a story that continues to evolve, shaped by the people who choose our products and the journeys they take. As we move forward, we are committed to staying true to our roots while embracing new challenges and opportunities.
We believe that the key to success lies in staying connected to our customers. Your feedback and stories inspire us to keep innovating and improving. We’re not just creating products; we’re building a community of individuals who value quality, style, and authenticity.