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Plush + Oak

The Journal

For the artists who build the rooms. Design, wellness, money, and the business of working for yourself — written for people who do this for a living.

goop's first spa treatment room at Marin Country Mart: an Oxford electric salon bed in Bone on a bronzed brass base, beneath an arched mirror alcove with a marble counter and an LED arc lamp. Interiors read now

What goop's First Spa Room Gets Right

goop's first treatment room opened at Marin Country Mart with one bed, one metal and no topper. Four specifying decisions worth stealing, whatever you... Filtered musicians' earplugs in a brass dish beside a hair dryer on a marble ledge, against a fluted white oak wall with grey acoustic felt between the slats. Wellness read now

The Hearing Loss Nobody Warns You About

Up to 60% of hair salon workers have some degree of hearing loss. A single dryer already sits at the occupational limit, and unlike... Olive foliage casting dappled shadow across a taupe curved treatment bed in a panelled salon room with herringbone oak floors. Interiors read now

The Most Chic Salon Plants to Elevate Your Space and Health

The cheapest way to make a room look more expensive — and the ones that actually do it. Where each goes, which gorgeous ones... The Loft chooses Edda for Lash, Skin, and Brow Services - Plush + Oak Interiors read now

The Loft chooses Edda for Lash, Skin, and Brow Services

The Loft Salon is a multi-location salon that has grown to great success under the vision and leadership of Natalie Sams. With two distinct... A salon styling station lit by slim vertical LED strips running down both sides of a tall mirror at face height, above a slim oak console shelf and upholstered stool. Interiors read now

The Lighting Rules That Make Every Salon Look More Expensive

You can spend forty thousand on a fit-out and undo all of it with the wrong bulbs. The numbers that actually matter, the one... A nail technician and her client mid-conversation across a long fluted oak manicure bar, before any work has started. Relationships read now

The Consultation That Prevents Every Refund Conversation

Almost every complaint you will ever receive was decided before you picked anything up. The sequence that closes the gap between what she pictured... A black felt letterboard salon price list with a hand replacing one of the price tiles, the old number resting on the shelf below. Business read now

How to Raise Your Prices Without Losing a Single Client

The fear is that you will lose people. The arithmetic says you can lose nearly one in ten and still be ahead — and... A salon receptionist takes a phone call at a white oak reception desk with an open appointment book, two charcoal Oxford electric salon beds on brass bases on the treatment floor behind her. Business read now

The Cancellation Policy That Actually Stops No-Shows

Reported no-show rates across the industry run between 15% and 30%. The salons that get theirs under 8% are not being tougher — they... Two beauty artists working across two Brynn curved salon beds in a treatment room with white oak joinery and a marble counter. Business read now

Your First Hire: When, and What It Actually Costs

Booth rent, commission, employee — three models with genuinely different economics, and one classification mistake that can cost you back taxes, penalties and a... Close-up of a beauty artist pressing her thumb into the muscle at the base of her other thumb, hands resting on the cream upholstered edge of a Brynn curved salon bed. Wellness read now

Protect the Hands Your Career Depends On

Hairdressing carries close to five times the general population's rate of carpal tunnel. Lash work and PMU carry a different injury for different reasons... A black and white portrait of a young beauty professional holding a brass magnifying glass over one eye, that eye hugely enlarged through the lens while the rest of her face stays sharp. Wellness read now

Your Eyes Are Your Most Valuable Tool

Nobody in this industry plans for the moment their close vision changes — and it changes for everyone, on roughly the same schedule. What... An esthetician leaning over a client during a facial, her face absorbed in concentration while the client lies with her eyes closed. Wellness read now

The Emotional Labour Nobody Charges For

You are paid to do hair, or skin, or lashes. You are not paid to absorb what people tell you while you do it... Edda Bed for Lash Extensions by Plush + Oak, Interiors read now

Edda Bed for Lash Extensions: SoFlo Co Customer Review

Every detail is perfection at So Flo & Co. This week Courtney interviews Kaitlyn Bergeron on her incredible business, hiring a professional designer to... Overhead view of a turntable with a record playing on a white oak salon shelf, a gua sha, jade roller, folded gauze and amber dropper bottles laid out beside it. Interiors read now

What Your Playlist Says About Your Salon

You chose the paint, the beds, the towels and the font. Then you let a stranger's algorithm pick the one element your client cannot... KLA Lash Academy Chooses Plush + Oak - Plush + Oak Interiors read now

KLA Lash Academy Chooses Plush + Oak

Courtney Buhler sits down with Yaya from KLA Beauty Suites to chat about her venture, her experience with Plush + Oak, and plans for... Low view of large-format porcelain salon flooring with the drum base of a Brynn bed and the castors of an artist stool standing on it. Interiors read now

Salon Floors That Take the Beating and Still Look Luxe

One number decides whether your floor survives five years or two, and almost nobody asks for it. What bleach, acetone, castors and standing water... Edda Bed for Brows: Customer Review with Cece Brow Interiors read now

Edda Bed for Brows: Customer Review with Cece Brow

This week our co-founder Courtney Buhler sits down with Chelsie Grady of Cece Brows to discuss her stunning design, and the use of Edda... A wall of floating white oak shelves in a salon, styled with a row of retail bottles, two matte ceramic vases, folded towels and a trailing plant, with a brass wall light alongside. Interiors read now

Eight Things That Make a Room Look Expensive (None of Them Are)

You do not need a renovation. You need to stop doing four things and start doing eight others. Most of them cost under fifty... Edda Bed for PMU with The Gatsby Studio: Review - Plush + Oak Interiors read now

Edda Bed for PMU with The Gatsby Studio: Review

We were thrilled to finally interview one of our first salons to get a Plush + Oak bed — The Gatsby Studio! Lead by... A lash artist in a cream top and camel trousers stands beside a Brynn curved salon bed on its cylindrical drum base, in a treatment room with white oak joinery, a marble counter and a deep olive curtain. Style read now

What to Actually Wear Behind the Chair

Everyone lands on black and stops thinking. But you are in the frame of every photo of your work, standing for ten hours, and... A businesswoman in a camel coat leaves a salon and opens the door of a dark green SUV in the car park, the treatment room visible through the glass frontage behind her. Business read now

What a Beauty Artist Can Actually Write Off

Not tax advice. Just the list of things artists routinely pay for and routinely forget to claim. A phone on a salon counter showing a single sent text message that reads: I'm not the right fit for what you're looking for. I'd like to recommend someone who would be. Relationships read now

How to Fire a Client Without Losing the Room

You already know which one. You have known for months. Here is how to actually do it. A Plush + Oak curved bed in a treatment room Wellness read now

The Four Postures Quietly Ending Beauty Careers

Nobody leaves this industry because they stopped loving the work. They leave because their neck did.

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